Chair of Organization Theory and Design

Bachelor lecture "Corporate Policy" summer term 2015

Profiling Field “Management Techniques and Ethics”

Prof. Dr. Hans H. Driftmann


Topics of the lecture

In this lecture we discuss market and non-market determinants of corporate policy and deepen functional connections between operational leadership, associational interest management and policy marketing. Furthermore leadership psychology and business ethics will be the subject of two tutorials.


Target group and selection process

The event is exclusively for bachelor students in business administration and is limited to 30 students.To participate in the lecture an enrollment via OLAT is required. The selection of the course participants will be on a first-come-first-served basis.


General Informationon on the lecture

  •  Course language: German

  • For the dates of the lecture please refer to the Univis.

  • Current information on the lecture will be published via OLAT.

  • On the 02.06.2015 an all-day seminar takes place in Elmshorn.

  • 5 credit points can be acquired through a passed exam.